SEO Syllabus – 3 Days Theory Class

Theory Concepts – Three Days: Step by Step explanation of all the topics as given below will be done with suitable examples:

Roles and responsibilities of a Search Engine Optimization Professional

  • What characteristics will help you become a good Search Engine Optimization Professional?
  • Some good websites to keep you abreast of the latest happenings in the SEO industry.
  • Some characteristics that make great Search Engine Optimization Professionals.
  • Ethical responsibilities of the Search Engine Optimization Professional.

Search Engines and Directories

  • What are Search Engines?
  • Types of Search Engines.
  • How Search Engines work and how they rank websites based upon a search term ?
  • What are Directories and how do they differ from Search Engines?
  • Difference between Search Engines and Directories.
  • What is Open Directory project and how can a listing in DMOZ boost my SEO effort?
  • What is the importance of Yahoo directory listing?
  • How do you submit your site to search engines/directories?
  • How do you monitor the performance of your website in the search engines?

Introduction to SEO and what it involves

  • What is the importance of search for websites and how can SEO save valuable dollars in advertising expenses?
  • Which search engines should I concentrate on while performing SEO activities?
  • Who can or should perform SEO activities?
  • What are the areas of operation for Search Engine Optimization Professional?

Keyword selection and optimization strategies

  • Keywords – the key to successful SEO.
  • What is the importance of keywords in SEO?
  • How do you search for the right keywords that will help bring in the most traffic?
  • What is keyword density and how should you optimize keyword density for the search engines?
  • What is keyword prominence and how does it effect the SEO efforts?
  • How should keywords with two or more words be ideally placed within the webpage? What is Keyword proximity?

Images, Search Engines and Google Page Rank

  • What is the effect of adding images in the webpage from the SEO perspective and how can you optimize images within the webpage?
  • What is keyword stuffing and why you should avoid it?
  • More about Google and Page Rank (PR)
  • What is Google Page Rank?
  • More on GoogleBot – Google’s web crawler.
  • What is the Google dance and deep crawling?
  • What are Google Advanced Operators?

Tuning the Meta Tags

  • What are meta tags and how do they help in SEO efforts?
  • What is the Robots.txt file and how can it be used to pass on instructions to search engine robots?
  • How do you create a Robots.txt file?
  • What is meta refresh tag?

Important factors that effect the SEO

  • What are the advantages of a site map for SEO?
  • Should you use image maps?
  • What is the best way to use splash or flash intro pages?
  • How do you optimize Java script within your webpage?
  • Solutions to improve the usage of Java scripts.
  • How can you optimize the use of frames within the web pages?
  • How can you use CSS to hide keywords in pages that are deficient in keywords and text?
  • What is Site Popularity?

Good and Bad SEO Techniques

  • What are Doorway Pages?
  • What are Hallway Pages?
  • Do dynamically generated pages such as with ASP get indexed by the search engines?
  • What is Cloaking?
  • Does Google prefer themed in-bound links?
  • What are the reasons for which I could get penalized by Google?
  • White hat SEO Techniques.
  • Black hat SEO Techniques.
  • In what ways could Google penalize me?

Link Popularity and Linking Strategies

  • What is link popularity and how can it effect your search engine ranking?
  • What are the important aspects of a links program for a website?
  • What are authority sites and what significance do they have for sites linking to them?
  • How can you get links from quality websites that will make a bigger difference in the SERP’s?
  • How to give a press release and get instant in-bound links and traffic?
  • What tools can you use to increase in-bound links from other sites?
  • Creating a network of your websites to boost your links program.
  • What are link-filters in Google?
  • Can reciprocal links be bad for your website?
  • What are natural links?
  • Is it a good idea to join Link Farms?

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